It’s the book cover stupid.

Judging a book by its cover is a reality in marketing an e-book and self-published print books.  Think about it… When you enter a bookstore and you see a homemade looking cover, you probably assume the writing is as bad as the cover.  Call me shallow, but I do, and so do thousands of shoppers out there.  Purchasing decent looking cover art is a necessity in selling your e-book.
Here’s an article recently published online at Indie Author News blog:
Bad Cover = Bad Sales
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I’m still polishing the first small book of my teen fiction series, so I’m hoping to look into a book cover artist in the near future.  By the way, another option for finding a book cover artist is 99 Designs.com .  On this site you set up a contest for designers to submit their artwork for your book cover.  You post the specifications and they deliver their designs to you in the hopes of winning the award you post of at least $299.

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Lisa Logan has been writing professionally since she was a student at North Carolina State University where she earned her bachelor and master’s degrees. She started out writing profile articles for the N.C. Literary Review, interviewing various North Carolina authors of fiction. Her own creative works were published in several issues of the Raleigh News and Observer’s short fiction section Sunday Reader. Lisa’s passion for screenwriting led to freelancing for a national screenwriter’s magazine Creative Screenwriting in which she writes features, interviewing Hollywood screenwriters, high-level film producers, directors, and actors. Lisa’s work can also be found in Our State magazine and Our State’s now defunct sister publication NC Signature.